LAYLA MOLINERO

ABOUT ME

I'm an engineering manager, with practical experience in SEO, ecommerce, responsive design, and Agile SDLC. I began my engineering career in 2006, as a self-taught web developer for Dantz Development Corporation, a software company that produced the #1 Backup software for Macintosh. I gained much of the basis for my experience in customer-facing marketing and ecommerce during my time at Dantz, which was invaluable for the rest of my career. I have been programming for over 10 years. I have three years' experience in management, and have been mentoring new developers for about five years.

EXPERIENCE

Macy's Inc.

Content Engineering

March 2012 - August 2016

I joined Macys.com in 2012 as a Content Engineer, was promoted to Senior Content Engineer in 2014, promoted again to Supervisor of the team in 2015, and finished my time at the company as the manager of the same team. The Content Engineering team is responsible for pixel-perfect marketing content, including the Macys.com homepages, brand-driven microsites, Macy's Corporate philanthropic microsites, and sweepstakes giveaway functionality and landing pages.

Manager, Content Engineering

March 2016 - August 2016

• Managed the Macys.com Content Engineering group (15 people)
• Managed the weekly Creative Release Process from the development side, to ensure that all 52 releases per year are deployed to production on-time and error-free
• Ensured that the Content Engineering team keeps up-to-date on the latest UI trends and technologies
• Streamlined processes to enable the team to work more efficiently, which included: working with IT to set up a secure FTP server for asset delivery; working with the production team to build milestones into our workflow in order to increase communication between marketing, production, and development; and implementing post-project check-in meetings to determine where we could improve in terms of efficiency.
• Worked with Director of UI to introduce new technologies (such as Foundation for responsive development, Node.js, and Handlebars.js) to the creative release codebase in order to migrate from a desktop-only JSP legacy framework into a lightweight, responsive framework to align with the Macys.com 2016 "Mobile First" strategy
• Worked with the Senior Manager of UI to determine best practices in code architecture
• Conducted weekly one-on-ones with the members of my team to keep open lines of communication, and proactively find areas of day-to-day minutae to improve upon
• Revamped job descriptions and code challenges with a view to improve team hiring practices
• Worked with Macy's Learning & Development department to hold classes and workshops for deep dives on the new technologies we implemented
• Balanced resources each week to ensure the team members had enough time to complete projects as well as work on personal development projects
• Implemented Slack and InVision in place of traditional instant messaging services to help our San Francisco team communicate more quickly and efficiently with our Creative partners in New York City
• Partnered with the Creative manager in NYC to implement a monthly iteration which not only encouraged collaboration and built relationships between our teams, but also resulted in new features and functionality to be leveraged by our Marketing partners

Supervisor, Content Engineering

March 2015 - March 2016

• Managed the junior developers on the team (3)
• Worked with Content Engineering Manager to ensure weekly marketing code releases go to production without missed deadlines
• Codebase improvements, including: maintaining "catalog" of interactive features; integrating Grunt.js tasks with current development workflow; updating coding standards; and introducing more templatized code for the team
• Acted as backup for the team Manager
• Was the lead developer on the Plenti Rewards enrollment microsite, which included the digital marketing components, a high-profile effort that won our launch team an award for Customer Engagement. We had a seamless launch and enrolled about 100,000 customers on launch day.

Senior Content Engineer

March 2014 - March 2015

• On-boarded and mentored new team members
• Took lead on more complicated projects, such as the "StyleMixer", a feature that allowed a user to create their own outfit from featured products or click a button to see random combinations
• Developed multi-page interactive sitelets and supporting assets on a weekly release schedule

Content Engineer

March 2012 - March 2014

• Developed multi-page interactive sitelets and supporting assets on a weekly release schedule

Ozone Online

Engineer & Production Designer

June 2010 - January 2012

At Ozone Online, I was hired initially to cross-browser test web and email content for our clients. As I worked more and more with the team, my role expanded to include:

• Coding e-mails, landing pages, and microsites for integrated marketing campaigns, which included Autodesk's annual product launch events
• Proofreading and copy-editing client content for final hand-off
• Developing and refining UI wireframes
• Using Photoshop design files to create production guidelines
• Editing and optimizing graphics for front-end UI
• Cross-browser testing all HTML, CSS, JavaScript jQuery, and PHP code

SolutionSet

Web Production Artist/Image Coordinator

September 2009 - March 2010

I joined the team at SolutionSet (formerly Haggin Marketing) that was responsible for direct marketing for Dell Computers. We produced the digital and physical product catalogs, were responsible for product photography and brand-compliant product images, and retouched and composited all images used for print media. My job included:

• Working with InDesign files to create Flash-based interactive e-catalog
• Digital asset management for direct mail collateral, and catalogs
• Color correcting, retouching, and composing product imagery for print use

EMC Insignia/Dantz Retrospect

August 2003 - January 2009

I was hired at Dantz Development fresh out of college, and I held multiple positions within the company before I joined the Web Development Team. Our first project after I joined the team was a rebranding of the site when Dantz was acquired by EMC Corporation. After EMC Corp. acquired other Bay Area software companies, some positions became redundant. I acted as the Webmaster for the Retrospect site until another company was acquired by EMC and our website became part of the new acquisition's team.

Webmaster

July 2008 - January 2009

• Fulfilled all new content, design, and functionality requests for the site
• Designed and coded the GUI presentation layer for the user forum
• Managed global e-commerce solution and content system for the U.S., EMEA and APAC, in 11 languages
• Restructured Retrospect.com offshoot site architecture for usability
• Integrated Google Site Search for worldwide content

Web Developer

March 2006 - July 2008

• Worked with the existing team to launch a brand new site in 11 languages
• Launched additional product offerings in all languages across four timezones
• Used SQL databases to maintain downloadable assets

EDUCATION

San Francisco State University

Class of 2003

B.A. English Literature

2013

What's Your Communication Style? (Macy's Inc.)

2014

Advanced CSS3 (Girl Develop It)

JS 202: AJAX Workshop (Girl Develop It)

JS 203: Working With APIs (Girl Develop It)

2015

JS 204: Intro to Object-Oriented JavaScript (Girl Develop It)

jQuery (Academy X)

Fast Track to Management Courses (Macy's Inc.)

2016

Backbone.js with Jasmine Unit Testing (Academy X)

Node.js (DevelopIntelligence)

Languages

Spanish

French

AWARDS

Macys, Inc.

2015 Making Magic Award for Customer Engagement

Developed the marketing sitelet for our partnership with Plenti Rewards program.

Macy's Inc.

2013 Making Magic Award for Giving

Was a team captain for the group within Macys.com that raised the most money and food for donation to the San Francisco-Marin Food Bank for our annual Bag Hunger charity event.